• August 19th, 2010

CD Guadalajara and Chivas USA to Face Off in San Diego on Sept. 14

NEW YORK (Thursday, August 19, 2010) – Chivas USA of Major League Soccer and Club Deportivo Guadalajara of the Mexican First Division will square off in the second ‘ChivaClásico’, taking place on Tuesday, September 14 at PETCO Park in San Diego (11:00 p.m. ET), as announced today by Chivas USA and Soccer United Marketing (SUM). Presented in partnership with the San Diego Padres of Major League Baseball, the match will feature Copa Libertadores finalist Chivas de Guadalajara against its Los Angeles-based counterpart, Chivas USA.

Chivas de Guadalajara, Mexico’s most successful club in history with 11 league championships, is famous for using only Mexican players and features many of the top players in the country, including Jonny Magallón, Adolfo “Bofo” Bautista, Alberto “Venado” Medina and Luis Michel, who all represented Mexico at the 2010 FIFA World Cup in South Africa. Other stars on the team include Omar Bravo, Edgar Mejia, Patricio “Pato” Araujo, and Héctor Reynoso.

In just its sixth season in Major League Soccer, Chivas USA has established itself by making the playoffs for four consecutive seasons and appearing in three straight editions of the SuperLiga, and this season, the club is in the semifinals of the Lamar Hunt U.S. Open Cup. Led by United States World Cup veteran Jonathan Bornstein, the team features an international roster including Mariano Trujillo and Rodolfo Espinoza of Mexico, Paulo Nagamura of Brazil, and Venezuelan forward Giancarlo Maldonado, as well as former Chivas de Guadalajara player Jesús Padilla.

This year’s ‘ChivaClásico’ at PETCO Park is the second edition of the match, with the teams having squared off almost a year ago at the Rose Bowl Stadium in Pasadena, Calif., where Omar Arellano scored two goals to give Chivas de Guadalajara the 2-0 victory. This season’s match will be Chivas de Guadalajara’s second game this year on U.S. soil, as the club will visit MLS’s Philadelphia Union on Sept. 1. SUM represents the marketing and promotional aspects of Chivas de Guadalajara in the United States.

Tickets for the ‘ChivaClásico’ in San Diego will go on sale Friday morning at 10:00 a.m. PT with prices starting at $20 for General Admission, $30 for Endzone, $40 for Sidelines and $45 for Midfield. A full stadium map of PETCO Park with the soccer layout can be found by clicking here. Tickets can be purchased online at padres.com/chivas, at the PETCO Park Box office, by phone at (619) 795-5555 and at the Padres Store in Tijuana. Tickets may also be ordered by contacting Chivas USA at 1-877-CHIVAS-1 or cdchivasusa.com.

Boost Mobile, Bud Light, Jose Cuervo, Reebok and State Farm are Guadalajara’s 2010 U.S. Tour sponsors.

About Soccer United Marketing

Founded in 2002, Soccer United Marketing (SUM) is the preeminent soccer business company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States; the marketing and promotion of the CONCACAF Gold Cup™, and marketing, promotional and broadcast rights to the prestigious eight-team Mexican club tournament – InterLiga™. SUM also manages promotional and marketing rights in the United States for Mexico’s most popular sports team, Club Deportivo Guadalajara (Chivas).

In addition, SUM created SuperLiga, the innovative professional tournament between MLS and Mexico’s First Division clubs, as well as the Pan-Pacific Championship, an international soccer tournament that crowns the top club from the Pan Pacific region. In 2008, SUM entered into a long term partnership with FC Barcelona which includes tours of the legendary Spanish club. In early 2009, SUM announced the creation of the SUM Digital Network, the only soccer advertising network of its kind, covering all facets of the sport in the U.S., and which allows advertisers to reach millions of soccer fans via online advertising and sponsorships campaigns. These global properties are represented by SUM’s slogan: One Sport. One Company.™ For more information, please visit www.SUMworld.com .