Don Garber

Chief Executive Officer, Soccer United Marketing

Don Garber has spent his entire career in the sports industry, working in a variety of capacities in marketing, television and League administration. On August 4, 1999, he was named Commissioner of Major League Soccer after spending 16 years with the National Football League.

Since Garber accepted Major League Soccer’s top position, his vision and leadership have enabled MLS to build a strong foundation for professional soccer in the United States. Garber has guided MLS through decisions that have solidified the League’s core business, guaranteed its long-term viability and positioned it for growth.

During his tenure, MLS has added 15 new investors, expanding and diversifying the League’s ownership group, including nine new expansion teams with the addition of Vancouver and Portland in 2011 and Montreal in 2012. Garber has also led the effort to develop soccer-specific stadiums for MLS teams. Nine stadiums have been built during his tenure, and two more have been renovated with soccer in mind. Also, more soccer-specific stadiums are currently in development.

In late 2001, Garber restructured MLS and spearheaded the formation of Soccer United Marketing (SUM), a company owned by MLS investors that is the preeminent commercial soccer entity in North America. SUM represents several prominent soccer properties, including the U.S. Soccer Federation, the CONCACAF Gold Cup and Champions League, the Mexican Soccer Federation, FC Barcelona and Chivas de Guadalajara. In addition, SUM has managed North American tours for some of the world’s most prestigious soccer clubs, including Manchester United and Real Madrid. SUM previously owned the English-language television rights for the FIFA Men’s World Cup in Germany 2006 and Korea/Japan in 2002, plus the 2003 FIFA Women’s World Cup.

In 2006, Garber secured long-term national television agreements for Major League Soccer with major national television partners, including ABC/ESPN and Univision, an unprecedented accomplishment for the sport in the United States. Additionally, he implemented groundbreaking player initiatives such as the MLS Designated Player Rule and created the MLS Youth Development Initiative, positioning the League as the leader of the sport that now totals more than 24 million participants in the United States.

In 2007, Garber formed MLS W.O.R.K.S, the League’s community outreach initiative, dedicated to addressing important social issues affecting young people throughout America.

Prior to becoming Commissioner of MLS, Garber spent 16 years with the National Football League, finishing his tenure as the senior vice president/managing director of NFL International, where he was responsible for managing all of the NFL’s business outside the United States. Garber began his career at NFL Properties in 1984 and became the League’s director of marketing in 1988. In 1992, he was appointed the NFL’s senior vice president of business development and was responsible for a variety of television, special event and marketing activities.

Garber serves on the Board of Directors for the United States Soccer Federation, The United States Soccer Foundation, FC Harlem Youth Soccer Club and the Board of the Hope and Heroes Foundation at Columbia Presbyterian Hospital in New York. He is on the Board of Advisors for New York University’s Tisch School for Hospitality, Tourism and Sports Management, the University of Central Florida, DeVos Sports Business Management Program and the World Congress of Sports.

Garber has received numerous community and industry honors during his career, including the 2008 March of Dimes Sports Leadership award and the 2007 UJA Federation Sports for Youth award for his a strong commitment to caring for the community. Garber was a finalist for the SportsBusiness Journal and SportsBusiness Daily’s 2008 Sports Executive of the Year, a year that saw Major League Soccer named the Professional Sports League of the Year by the industry.  He was listed among the most influential people in American sports in 2008 by Time Magazine and Business Week, and has been named among the top 50 most influential people in sports business by the SportsBusiness Journal each of the last five years.

He lives in New Jersey with his wife, their two children and dogs.

Kathryn Carter

President, Soccer United Marketing

Kathy Carter is President of Soccer United Marketing, a position which oversees the commercial and marketing aspects of the business for Major League Soccer’s commercial subsidiary. Carter and her group are responsible for all sales and servicing for some of the premier soccer properties in the United States, including Major League Soccer, the Mexican National Team and famed Mexican club team Chivas de Guadalajara’s rights in the U.S., multiple CONCACAF properties and U.S. Soccer and all of its National Teams.

Carter serves as the U.S. representative on FIFA’s Committee for Women’s Football and the FIFA Women’s World Cup.

Carter served as Vice President, Sales and Marketing for Anschutz Entertainment Group (AEG) prior to her position with SUM. At AEG, Carter worked to sign major partnership deals with The Home Depot Center, as well as oversaw the sponsorship sales division for AEG, which included the then six AEG-operated MLS teams; the NHL’s Los Angeles Kings; the Women’s Tennis Association (WTA) Tour Championships; and the Home Depot Track & Field Invitational.

Prior to her work with AEG, Carter was a vice president for Envision, where she opened and managed the firm’s New York office, with a primary focus on facility representation. Carter joined Envision from ISL United States in 2001. As Vice President, Sales and Marketing for ISL U.S., Carter was responsible for partnership and advertising sales for the Tennis Masters Series, the Association of Tennis Professional’s (ATP) premier series of men’s professional tennis tournaments.

Carter served as Major League Soccer’s Vice President of Corporate Marketing from the League’s inception until late 1999. Carter’s five years with the League office came on the heels of two years with the World Cup USA 1994 organizing committee.

Carter is a recipient of both the SportsBusiness Journal and Crain’s New York Business Forty Under 40 awards, as well as the 2009 Women in Sports and Events (WISE) award.

A graduate of the College of William and Mary, she was a starter on the nationally ranked woman’s soccer team. Carter resides in New York City.

Will Wilson

Executive Vice President, Soccer United Marketing

William Wilson is a sports business executive with 17 years of international and domestic experience at both the League and Team level in the disciplines of sponsorship acquisition, media rights negotiation, event management, new asset development, ticket & hospitality sales, marketing/PR, and retail licensing.

Wilson accepted the position of Executive Vice President of International Business & Special Events with SUM in January of 2008. He oversees the execution and logistics surrounding SUM’s main properties including the Spanish giants FC Barcelona, the CONCACAF Gold Cup™ and the partnership with the Mexican Football Federation, which includes national team tours and other commercial opportunities. Wilson also oversees domestic properties, including Major League Soccer’s marque events, the annual MLS All-Star Game and MLS Cup.

Prior to joining SUM, Wilson was the Executive Vice President of Sales for the Arena Football League (AFL). In this role he oversaw the growth of the AFL’s sales efforts including national, regional, and special events sponsorships as well as media sales. Before joining the AFL, Wilson was the Executive Vice President of Sales for the Champ Car World Series (CART). In this role he oversaw the sponsorship, broadcast media, licensing, marketing, PR, and partner services functions of the international open wheel racing sanctioning body.

From 2001-2005 Wilson served as Managing Director of NFL Mexico. Based in Mexico, D.F., he oversaw all aspects of the League business in Latin America including sponsorship, media rights, licensing, and special events. He represented the NFL in Mexico in the development and negotiation of the first ever regular season NFL game played outside the United States; the San Francisco 49ers vs. the Arizona Cardinals in Mexico City’s Estadio Azteca. The 103,000 spectators that attended the event stand as an NFL regular season record.

Prior to Mexico, he served as General Manager of the NFL Europe League Scottish Claymores based in Glasgow, Scotland. In this role Wilson, along with head coach Jim Criner, led the organization to a championship World Bowl appearance in Frankfurt, Germany in 2000. For his contributions, Wilson was inducted into the ‘Claymores Hall of Fame’ in October 2004.

Born in London, England, Wilson graduated with a degree in English Literature from Kenyon College in Gambier, Ohio. Additionally, he holds an MBA from the Tecnologico de Monterrey Graduate School of Business (EGADE) in Monterrey, Mexico. He currently resides in New Jersey with his wife and three children.