Founded in 2002, Soccer United Marketing (SUM) is the preeminent soccer company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer and the United States Soccer Federation; promotional and marketing rights to all Mexican National Team games played in the United States; the marketing and promotion of the CONCACAF Gold Cup™, the region's premier soccer tournament for national teams; and marketing, promotional and broadcast rights to the prestigious eight-team Mexican club qualifier tournament, InterLiga™.
SUM manages promotional and marketing rights in the United States for two world-renown sports teams, Club Deportivo Guadalajara (Chivas) of Mexico and FCBarcelona of Spain. In addition, SUM has created two innovative, international club competitions in SuperLiga, an annual tournament between MLS and Mexico's First Division, and the Pan-Pacific Championship, event that crowns the top club from the Pan-Pacific region.
These global properties are represented by SUM's slogan: One Sport. One Company.™ For more information, please visit www.SUMworld.com
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