MEXICO CITY/NEW YORK (Tuesday, December 6, 2011) – The Mexican National Team will kick off its 2012 U.S. Tour with games in Houston and Miami against two popular South American rivals. The Federación Mexicana de Fútbol (FMF), together with Soccer United Marketing (SUM), announced today that Mexico will take on Venezuela, the current South American World Cup qualifying co-leader, on Wednesday, January 25 (9 p.m. ET) at Houston’s Reliant Stadium – presented by Wrigley’s Extra® Gum. The tour continues on Wednesday, February 29 (8 p.m. ET), when “El Tri” takes on popular side Colombia at Sun Life Stadium in Miami- presented by AT&T.

An exclusive Visa pre-sale for both games will begin Thursday, Dec. 8 at 10:00 a.m. ET via www.Ticketmaster.com or by calling 1-800-745-3000. Tickets will go on sale to the general public on Monday, Dec. 12 at 10:00 a.m. ET on www.Ticketmaster.com, by calling 1-800-745-3000 or at all Ticketmaster locations in the game markets. The Federación Mexicana de Fútbol invites fans to use their Visa cards.

Early 2012 marks the beginning of the CONCACAF World Cup qualifying rounds, as Mexico looks to secure its spot in the 2014 FIFA World Cup in Brazil. Mexico, under the direction of Jose Manuel de la Torre, will use the tour matches as preparation for the World Cup qualifiers, on June 8 against Guyana and June 12 against El Salvador.

Mexico v Venezuela – Jan. 25 in Houston
Historically, Mexico and Venezuela have faced off ten times, with an 8-2-0 record in favor of “El Tri.” The two teams last met in March of this year at San Diego’s Qualcomm Stadium, resulting in a 1-1 draw.

Venezuela’s national team is a growing power in South American soccer. Last summer, the “Vinotinto,” as they are known by their colors, finished in a surprising fourth place in Copa America and are currently tied with powerhouses Uruguay and Argentina at the top of the table in the CONMEBOL World Cup qualifiers.

Mexico v Colombia – Feb. 29 in Miami
The match between Mexico and Colombia in Miami will mark the 28th encounter between the teams, with a record of 12-9-6 in favor of the Aztec nation. The last meeting between the two ended with a 1-0 Mexico victory in 2011.

Colombia is a contender in the ongoing South American World Cup qualifiers, currently in sixth place in CONMEBOL with a game at hand. Led by their captain Mario Yepes (AC Milan/Italy) and star Radamel Falcao (Atlético Madrid/Spain), Colombia is coached by former MLS star Leonel Álvarez, who hopes to build from their Copa America 2011 quarterfinal performance.

The annual Mexican National Team U.S. Tour, a partnership between FMF and SUM, features up to five matches across the United States. The remaining tour dates will be announced as they are confirmed. Almost two million fans have attended the 40 matches since the annual tour began in 2004.

Details for media accreditation will be released in the coming days for media members who plan to cover the upcoming Mexican national team games.

The 2012 Mexican National Team U.S. Tour sponsors are adidas, Allstate, AT&T, Bud Light, Cacique, Coca-Cola, Castrol, Degree Men, el Jimador, Makita, NAPA Auto Parts, The Home Depot, Visa and Wrigley’s Extra® Gum.

2012 Mexican National Team U.S. Tour
Date Opponent Venue City Time (ET)
Jan. 25 Venezuela Reliant Stadium Houston, TX 9 p.m.
Feb. 29 Colombia Sun Life Stadium Miami, FL 8 p.m.

NEW YORK(September 1, 2011) – Soccer United Marketing, MLS’ marketing arm, today announced a multi-property partnership extension with Visa. The agreement renews the global payments technology company’s status as the Official Payment Services Company of Major League Soccer, U.S. Soccer, and the Mexican National Soccer Team’s U.S. Tour, until 2014. Visa has been partners with all three organizations since 2007.

“The recent FIFA World Cup™ performance by the U.S. Men’s National Team in South Africa and the Women’s National Team in Germany has helped increase consumer interest in soccer in the U.S.,” said Alex Craddock, Head of North America Marketing, Visa Inc. “As the U.S. Men’s National Team prepares for Brazil 2014, the renewed SUM sponsorship agreement which supports Visa’s FIFA partnership, will help connect Visa and our clients to a multicultural and passionate soccer fan base across the USA. We continue to invest in sponsorship properties that deliver tangible and proven business building benefits to Visa, its clients and partners.”

Visa will continue to receive exclusive onsite promotional rights at annual MLS special events including the AT&T MLS All-Star Game and MLS Cup, as well as all Mexican National Team and U.S. National Team games played in the United States. Visa will also be entitled to targeted marketing and promotional rights, including use of MLS, FMF and USSF intellectual property. Throughout the term, Visa cardholders will continue to have priority access to match tickets and unique fan experiences, through exclusive Visa presales and Visa Signature programs. The relationship also features a partnership with the San Jose Earthquakes.

“Visa has been a great worldwide supporter of the sport of soccer,” said Kathy Carter, President of Soccer United Marketing. “We are thrilled to have Visa extend their domestic relationship with The Beautiful Game through the continuation of the partnership with MLS, U.S. Soccer and the FMF.”

NEW YORK (April 25, 2011) – Brown-Forman, the owners of Casa Herradura Tequilas including el Jimador, announced today a new multi-million dollar, four-year partnership with Soccer United Marketing (SUM), making the company the official tequila sponsor of Major League Soccer (MLS), U.S. Soccer and the U.S. Men’s and Women’s National Teams, and the Mexican National Team’s annual tour of the United States.

This sponsorship is the single largest marketing investment Brown-Forman has made in its tequila brands since acquiring Casa Herradura in 2007 and provides the brand with a comprehensive activation platform across the highest levels of the sport, including:
MLS and its marquee events: MLS First Kick, the AT&T MLS All-Star Game, and MLS Cup, MLS’ championship game.
Global rights to the U.S. Men’s and Women’s National Teams, which will represent the U.S. in the 2011 FIFA Women’s World Cup, 2012 Olympic Games, and 2014 FIFA World Cup.
Sponsorship of the hugely popular annual United States tour by the Mexican National Team.
Brown-Forman will receive extensive marketing and promotional rights across the properties to leverage with its consumers including logo rights for promotions, on-field signage at over 100 nationally televised matches per year, on-site presence at matches, ability to develop co-branded merchandise, player appearances and to be announced proprietary programs. All messaging will remind consumers to drink responsibly, a key emphasis for the brand, the company and the SUM properties.

“We believe the time is right to make a major investment in soccer in this country as the sport aligns very well with our target consumer and is perfectly positioned to take advantage of the shifting demographics in the marketplace,” said Kris Sirchio, Chief Marketing Officer for Brown-Forman. “We look forward to working with our new partners at SUM to capitalize on this opportunity by bringing innovative and exciting activation programs to the millions of soccer fans across America.”

Experts are bullish on the prospects for soccer in the United States. According to a poll conducted in December 2010 by the SportsBusiness Journal, sports business executives overwhelmingly voted soccer and MLS as the sport and league with the most growth potential. Additionally, Nielsen studies show Hispanic consumers are some of the most avid soccer fans — from playing recreationally to attending matches or watching it at home with friends. Those same studies show el Jimador Tequila consumers are even more likely than others to watch soccer live or on TV, and soccer viewership is one of the top occasions when Hispanic consumers imbibe in tequila.

“Soccer aligns perfectly with el Jimador Tequila, the number one selling tequila in Mexico and one of the fastest growing tequila brands in the United States,” said Mark Grindstaff, U.S. brand director for Casa Herradura Tequilas. “We think the combination of these properties gives us a powerful marketing platform to reach the diverse and growing soccer market in this country.”

“We would like to welcome el Jimador to the SUM family,” said David Wright, vice president, global sponsorship, SUM. “The el Jimador brand is an ideal match for the sport of soccer; a brand that we anticipate will become synonymous with our passionate fans for many years to come.”

FocalSport, LLC was integral to bringing Brown-Forman and Soccer United Marketing together.

To follow el Jimador’s activation and presence during games, please visit the brand’s Facebook page at http://facebook.com/eljimador.

NEW YORK (March 21, 2011) – Anheuser-Busch and Soccer United Marketing (SUM) today announced a multi-year renewal of Budweiser and Budweiser Chelada’s official beer co-sponsorship of Major League Soccer (MLS), Budweiser’s sponsorship of the U.S. Men’s National Team and Bud Light’s sponsorship of the U.S. Women’s National Team. The sponsorship also renews Bud Light’s sponsorship of the Federación Mexicana de Fútbol (FMF), including the Mexican National Team in the United States.
Per the multi-year MLS agreement, Budweiser and Budweiser Chelada will continue to have logo rights for advertising and promotions, and co-branded promotional merchandise. Both brands will also retain on-field signage placements during all nationally televised games, the AT&T MLS All-Star Game and MLS Cup. Budweiser will receive entitlement of MLS’ Golden Boot Award – given annually to the league’s top scorer – and Budweiser Chelada will continue leveraging MLS games as sampling opportunities.

The sponsorship renewal with SUM will also provide Anheuser-Busch’s biggest brands – Budweiser and Bud Light – a global platform to support the sport. Budweiser and Bud Light’s respective sponsorships of the U.S. Men’s and Women’s National Teams grant the beers global sponsorship rights, including the 2011 FIFA Women’s World Cup™, the 2012 Olympic teams and the 2014 FIFA World Cup™ team. In addition to logo rights for point-of-sale materials, advertising and promotions, Budweiser and Bud Light will receive entitlement to the Man of the Match award. Bud Light’s sponsorship renewal of the Mexican National Team allows the brand to continue supporting the team in the U.S., including logo rights for packaging and advertising, on-site activations during friendly matches in the U.S., and on-field signage during nationally televised U.S. broadcasts.

“Anheuser-Busch has a rich history in soccer, and we’re thrilled to continue our role as an ambassador of the sport through SUM’s top properties,” said Mark Wright, vice president of media, sports & entertainment marketing, Anheuser-Busch, Inc. “Not only do we have a chance to grow the sport nationally through our sponsorships of Major League Soccer and the Mexican National Team’s in the U.S., but Budweiser and Bud Light’s sponsorship of the U.S. national teams allows us to reach soccer fans on a truly global level.”

“SUM is excited to announce our renewal with Anheuser-Busch, one of the most visible and committed corporate partners of soccer in the United States,” said Kathy Carter, president of Soccer United Marketing. “A long-standing relationship exists between Anheuser-Busch and all three of these properties: MLS, U.S. Soccer and the FMF. There is no question that Anheuser-Busch has been integral to the growth of Major League Soccer, a League that Anheuser-Busch believed in even before the first MLS ball was kicked in 1996.”

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.9 percent share of U.S. beer sales to retailers. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.

About Soccer United Marketing

Founded in 2002, Soccer United Marketing (SUM) is the preeminent soccer business company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States; and the marketing and promotion of the CONCACAF Gold Cup™. Since 2008 SUM oversees a long-term partnership with La Liga’s historic club FC Barcelona, which includes tours of the legendary Spanish club. SUM also manages promotional and marketing rights in the United States for Mexico’s most popular sports team, Club Deportivo Guadalajara (Chivas).

In addition, SUM created SuperLiga and the Pan-Pacific Championship, international soccer tournaments featuring top clubs from MLS, Mexico and Asia. Since early 2009, SUM established MLS Digital Properties, formerly known as the SUM Digital Network, the only soccer advertising network of its kind, covering all facets of the sport in the U.S., which allows advertisers to reach millions of soccer fans via online advertising and sponsorship campaigns. These global properties are represented by SUM’s slogan: One Sport. One Company™. For more information, please visit www.SUMworld.com.

NEW YORK (February 14, 2011) – Allstate today announced new sponsorship agreements with Soccer United Marketing (SUM) to become the Official Insurance Sponsor of Major League Soccer (MLS), U.S. Soccer and the U.S. Men and Women’s National Soccer Teams. The sponsorship also includes the four-year renewal with the Federación Mexicana de Fútbol (FMF – also known as the Mexican National Team) during its friendly matches on U.S. soil.

With more than 90 million soccer fans in the U.S. and growing popularity of the sport in participation and viewership, Allstate views the growth curve over the next four years leading up to the 2014 FIFA World Cup in Brazil as a prime opportunity to reach consumers who share the brand’s passion for the “Beautiful Game.”

“Allstate has a track record of helping fans get closer to the sports they love through our college football and Olympic sponsorships, and we look forward to joining with millions of passionate soccer fans out there by supporting the continued growth of the sport in the United States,” said Lisa Cochrane, vice president of marketing for Allstate. “Our message of ‘protection’ aligns very well with the sport and we are thrilled to have the opportunity to grow our involvement and support within the various soccer properties.”

In 2008, Allstate launched the “Protection is Our Game” (in Spanish, Protección es la jugada) campaign through a partnership with the FMF to reinforce the company’s commitment to protecting its customers. The campaign was supported with television commercials featuring fans as well as renowned FMF goalie, Memo Ochoa, in addition to online and social media components, such as a dedicated Web page at www.proteccioneslajugada.com.

In addition to the renewal of the FMF sponsorship, Allstate will receive category exclusivity for the next four years as the Official Insurance Sponsor of Major League Soccer and the league’s marquee assets, the AT&T MLS All-Star Game, and MLS Cup.

“We look forward to expanding upon our successful partnership with Allstate, a company that believes in the future of soccer in North America,” said Kathy Carter, president of Soccer United Marketing. “By expanding its relationship to include Major League Soccer and the U.S. National Teams, Allstate will be able to connect with the millions of passionate soccer fans who eat, sleep and breathe the Beautiful Game.”

One of Allstate’s promotional plans includes support of aspiring Hispanic athletes with opportunities to realize their dreams of becoming professional soccer players through Sueño MLS, a free tryout program in search of the best undiscovered Hispanic soccer talent. In 2010, more than 2,000 individuals from 39 states and 36 countries participated.

Allstate will also support grassroots programs such as Socio MLS and MLS Futbolito. Both programs provide Hispanics and their families with sport-specific benefits and once-in-a-lifetime experiences through meaningful connections with MLS.

In lending its support to the U.S. Soccer, Allstate will be the Official Insurance Sponsor of the Men’s National Team, the Women’s National Team, the Men’s Olympic Team and 11 Youth National Teams. Allstate supports the U.S. Women’s National Team, the world’s No. 1-ranked, as it competes in the 2011 FIFA Women’s World Cup.

About Allstate
The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer. Widely known through the “You’re In Good Hands With Allstate®” slogan, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®.

About Soccer United Marketing
Founded in 2002, Soccer United Marketing (SUM) is the preeminent soccer business company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States; and the marketing and promotion of the CONCACAF Gold Cup™. Since 2008 SUM oversees a long-term partnership with La Liga’s historic club FC Barcelona, which includes tours of the legendary Spanish club. SUM also manages promotional and marketing rights in the United States for Mexico’s most popular sports team, Club Deportivo Guadalajara (Chivas).

In addition, SUM created SuperLiga and the Pan-Pacific Championship, international soccer tournaments featuring top clubs from MLS, Mexico and Asia. Since early 2009, SUM established MLS Digital Properties, formerly known as the SUM Digital Network, the only soccer advertising network of its kind, covering all facets of the sport in the U.S., which allows advertisers to reach millions of soccer fans via online advertising and sponsorship campaigns. These global properties are represented by SUM’s slogan: One Sport. One Company. ™ For more information, please visit www.SUMworld.com.

MEXICO CITY & NEW YORK (Thursday, December 23, 2010) – The ever-popular Mexican national soccer team will return to the Southeast in February to launch its 2011 U.S. Tour and new World Cup cycle, it was announced today by the Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM).

Presented by Visa, “El Tri” will host the national team of Bosnia- Herzegovina on Wednesday, February 9 at 8:00 p.m. ET at Atlanta’s Georgia Dome.

The February match will mark the second ever visit by the squad to Atlanta (in 2009 51,115 fans welcomed Mexico) and third to the Southeast region (2010 visit to Charlotte’s Bank of America Stadium in front of 63,000 fans). In both instances, the games enjoyed a regional appeal, attracting fans from more than three dozen different states and several foreign countries.

“What better way to start this new cycle of the Mexican national team, under the direction of Jose Manuel de la Torre in front of great fans in Atlanta,” said FMF General Secretary, Decio de Maria. “I’m sure the fans will enjoy this important event, because it means the beginning of our preparation for the 2011 sports competitions, such as Copa America, Gold Cup and the start of the World Cup qualifiers, in Brazil 2014.”

A Visa pre-sale will start today Thursday, Dec. 23 until Jan. 3 (10 a.m.). The advance sale is available at www.Ticketmaster.com or by calling 1-800-745-3000. The general on-sale will begin on Monday, January 3 at 10 a.m. The Federación Mexicana de Fútbol encourages its fans to go online early and purchase tickets using their Visa cards.

The annual U.S. tour will mark the beginning of the Mexican National Team’s path to the 2014 FIFA World Cup in Brazil under the direction of new head coach Jose Manuel “Chepo” de la Torre.

Bosnia- Herzegovina, which counts on team captain Emir Spahić from French club Montpellier, is participating in the UEFA EURO 2012 qualifying, and preparing to face Romania and Albania in Group D play. The nation will next play Romania on March 26. In addition to Spahic, other Bosnia- Herzegovina national team standouts include forward Edin Dzeko from German club Wolfsburg and midfielder Miralem Pjanic from French club Lyon.

Now in its ninth consecutive year, the tour is part of a renewed multi-year partnership between SUM and FMF signed this past summer. SUM will again organize a total of five matches, all of which will be accompanied by incomparable partner activation from 13 blue-chip corporate sponsors in and around the matches and surrounding markets. Details on the remaining tour matches will be announced soon.

The Mexican National Team’s 2011 U.S. Tour sponsors are: adidas, Allstate, AT&T, Bud Light, Cacique, Coca-Cola, Castrol, Degree Men, Makita, NAPA Auto Parts, The Home Depot, Visa and Wrigley’s Extra® gum. Together, the tour sponsors will again make the Mexican National Team’s matches a week-long celebration, culminating with the ever-popular Fútbol Fiesta, an interactive zone that spans more than 120,000 square feet at every game and includes live music, games, celebrities and promotional giveaways.

About Soccer United Marketing

Founded in 2002, Soccer United Marketing (SUM) is the preeminent soccer business company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States; and the marketing and promotion of the CONCACAF Gold Cup™. Since 2008 SUM oversees a long-term partnership with La Liga’s successful FC Barcelona which includes tours of the legendary Spanish club. SUM also manages promotional and marketing rights in the United States for Mexico’s most popular sports team, Club Deportivo Guadalajara (Chivas).

In addition, SUM created SuperLiga and the Pan-Pacific Championship, international soccer tournaments featuring top clubs from MLS, Mexico and Asia. In early 2009, SUM announced the creation of the SUM Digital Network, the only soccer advertising network of its kind, covering all facets of the sport in the U.S., which allows advertisers to reach millions of soccer fans via online advertising and sponsorship campaigns. These global properties are represented by SUM’s slogan: One Sport. One Company. ™ For more information, please visit www.SUMworld.com

NEW YORK (Thursday, December 16, 2010) – The 2011 CONCACAF Gold Cup™, celebrating its 20th anniversary as the region’s most prestigious football competition, will be staged in 13 venues across 11 U.S. cities, opening at Cowboys Stadium in Arlington, Texas, on Sunday, June 5 and concluding with the championship match Saturday, June 25 at the historic Rose Bowl in Pasadena, California.

As part of CONCACAF’s efforts to bring the Gold Cup to as many fans as possible across the United States, and after the success of the 2009 event, the 2011 Gold Cup will again travel to new cities (Detroit, Tampa, Kansas City and Charlotte, North Carolina) while also returning to traditional markets.

“We are very excited about our cities and venues,” CONCACAF General Secretary Chuck Blazer said. “Each will add a distinct flavor to the event and will help make this the best Gold Cup to date.”

This will be the sixth time the final is held in Southern California, and the second time at the Rose Bowl. The first Gold Cup final was played in Los Angeles in 1991 at the Los Angeles Coliseum, where the United States defeated Honduras on penalty kicks.

Jamaica, Cuba, Grenada and Guadeloupe recently qualified to the Gold Cup from the Caribbean, while the five Central American participants will be decided January 14-23, 2011, at the Copa Centroamericana in Panama. Canada, Mexico and the United States are qualified automatically for the event.

The champion of the 2011 edition will represent CONCACAF at the 2013 FIFA Confederations Cup to be held in Brazil as a prelude to the 2014 FIFA World Cup. Gold Cup winners have enjoyed sterling performances at the Confederations Cup, including a championship by Mexico in 1999 and more recently the United States’ memorable second-place finish in 2009.

CONCACAF will announce the Gold Cup 2011 Group Stage groups, the full schedule, as well as ticket information in early February.

SCHEDULE
First Round
June 5 – Cowboys Stadium (Arlington, TX)
June 6 – The Home Depot Center (Carson, CA)
June 7 – Ford Field (Detroit, MI)
June 9 – Bank of America Stadium (Charlotte, NC)
June 10 – FIU Stadium (Miami, FL)
June 11 – Raymond James Stadium (Tampa, FL)
June 12 – Soldier Field (Chicago, IL)
June 13 – Red Bull Arena (Harrison, NJ)
June 14 – KC Soccer Stadium (Kansas City, KS)

Quarterfinals
June 18 – New Meadowlands Stadium (East Rutherford, NJ)
June 19 – Robert F. Kennedy Memorial Stadium (Washington DC)

Semifinals
June 22 – Reliant Stadium (Houston, TX)
Final
June 25 – Rose Bowl (Pasadena, CA)

For more information about Gold Cup venues and teams, please visit www.CONCACAF.com.

NEW YORK (Monday, December 13, 2010) – Major League Soccer Commissioner Don Garber announced today that Kathy Carter has been named President of Soccer United Marketing (SUM), MLS’ commercial subsidiary. Carter, who most recently served as Executive Vice President, will manage the day-to day operations of SUM, as well as lead the strategic planning and vision for increasing commercial revenues for Major League Soccer, all MLS clubs and all properties represented by SUM.

In her new role, Carter will oversee all commercial activity for the organization in the United States and Canada. She will be responsible for all sponsorship, licensing and advertising sales for MLS/SUM. Carter will continue to serve as a key member of the MLS/SUM Senior Executive staff, providing counsel to the League Commissioner and MLS Board of Governors.

“Kathy is incredibly passionate about the sport and has been deeply committed to our many properties, partners and affiliates,” said Garber. “She has been a major contributor to our commercial strategy and is dedicated to ensuring our partners derive great value through their association with us. I am confident that she will excel in this new role and help take MLS and soccer in North America to even greater heights.”

In addition to Major League Soccer, Carter and her staff are responsible for all sales and servicing for some of the premier soccer properties in the United States, including U.S. Soccer and all of its National Teams, the Mexican National Team, famed Mexican club team Chivas de Guadalajara, and multiple CONCACAF properties.

Carter also will oversee the commercial relationship with all three national broadcast partners and MLS Digital Properties, formerly known as the SUM Digital Network. MLS Digital Properties encompasses the only soccer advertising network of its kind, covering all facets of the sport in the U.S., which allows advertisers to reach millions of soccer fans via online advertising and sponsorship campaigns.

“The business of soccer in the United States has never been stronger than it is today,” said Carter. “I see it as a privilege and an honor to work in the sport that I am so passionate about. Soccer has made so much progress in North America over the past decade and I can’t wait to be a part of its growth in the future.”

Carter, who was a starter on the nationally ranked women’s soccer team at the College of William and Mary, serves as the U.S. representative on FIFA’s Committee for Women’s Football and the FIFA Women’s World Cup. With nearly 20 years of experience in the sports industry, Carter is in her second stint with MLS/SUM. She was a member of the League Office staff when MLS kicked off in 1996. Her other industry experience includes working for AEG, ISL and World Cup USA 1994.

Carter is a recipient of the SportsBusiness Journal and the Crain’s New York Business Forty Under 40 awards, as well as the 2009 Women in Sports and Events (WISE) award.

# # #

About Major League Soccer
Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and Canada. MLS features many stars from the U.S., Canada, and around the world. MLS concluded its 15th season on November 21, 2010. MLS will feature 18 clubs each playing 34 regular season matches in 2011. Those teams include Chicago Fire; Chivas USA; 2010 MLS Cup champion Colorado Rapids; Columbus Crew; D.C. United; FC Dallas; Houston Dynamo; LA Galaxy; New York Red Bulls; New England Revolution; Philadelphia Union; Real Salt Lake; San Jose Earthquakes; Seattle Sounders FC; Sporting Kansas City; Toronto FC; and, in their inaugural seasons, Portland Timbers and Vancouver Whitecaps. An expansion team in Montreal will debut in 2012. For more information about MLS, log on to the League’s official website at www.MLSsoccer.com .

About Soccer United Marketing
Founded in 2002, Soccer United Marketing (SUM) is the preeminent soccer business company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States; and the marketing and promotion of the CONCACAF Gold Cup™. Since 2008 SUM oversees a long-term partnership with La Liga’s historic club FC Barcelona, which includes tours of the legendary Spanish club. SUM also manages promotional and marketing rights in the United States for Mexico’s most popular sports team, Club Deportivo Guadalajara (Chivas).

In addition, SUM created SuperLiga and the Pan-Pacific Championship, international soccer tournaments featuring top clubs from MLS, Mexico and Asia. Since early 2009, SUM established MLS Digital Properties, formerly known as the SUM Digital Network, the only soccer advertising network of its kind, covering all facets of the sport in the U.S., which allows advertisers to reach millions of soccer fans via online advertising and sponsorship campaigns. These global properties are represented by SUM’s slogan: One Sport. One Company. ™ For more information, please visit www.SUMworld.com .

CHICAGO (October 5, 2010) – Miller Lite announced today it has signed new sponsorship agreements with two of the preeminent soccer properties in the Western hemisphere – the CONCACAF Gold Cup tournament and Mexican club Club Deportivo Guadalajara S.A. de C.V., both of which are represented within the U.S. by Soccer United Marketing, Major League Soccer’s marketing arm.

The alliance with the Gold Cup makes Miller Lite the exclusive malt beverage sponsor for the 2011 tournament; the brand also sponsored the 2007 and 2009 events. The brand’s deal with Chivas de Guadalajara, as it’s more commonly known, spans the 2011 through 2014 seasons, within the U.S. territory. Chivas is one of the most successful and popular clubs in Mexican soccer. Miller Lite will support both partnerships with advertising and digital programming, as well as a variety of retail point-of-sale and merchandising materials.

“To succeed with Latino consumers, you need to have an ongoing commitment to soccer, not just every four years,” said Grant Leech, Miller Lite vice president of marketing. “We’ve been telling beer drinkers to ‘man up’ and order a light beer with great taste. We decided to follow our own advice and ‘man up’ when it comes to Miller Lite’s involvement with soccer.”

The CONCACAF Gold Cup, which will be played June 5-25, is a 12-team competition that crown’s the regions’ top national team. The 2011 final, marking the 20th anniversary of the event, will be played June 25 at the Rose Bowl in Pasadena, Calif., with exact locations, dates and times of the other matches still to be announced. The Miller Lite sponsorship includes rights to use the Gold Cup logo in national and local advertising and marketing materials, as well as packaging; consumer promotion; signage and video features at tournament games; and inclusion in all of the tournament’s promotional marketing.

“We are very excited to have Miller Lite on board once again,” said CONCACAF Deputy Secretary General Italo Zanzi. “We are confident that their involvement will make the 2011 Gold Cup even better and serve as a foundation for a fruitful long-term partnership.”

Chivas de Guadalajara competes in Mexico’s Primera División and has won 11 league titles, seven Campeón de Campeones and two Copa México championships. Chivas is recognized for using only Mexican players, a source of national pride for its millions of fans. The club, one of only two teams never to be relegated to Mexico’s Segunda División, features many of the top players in the country, including Jonny Magallón, Adolfo “Bofo” Bautista, Alberto “Venado” Medina and Luis Michel, who all represented Mexico at this past summer’s showcase. Miller Lite will have the right to use the Chivas marks in the United States for national and local advertising and marketing and consumer promotions; be presenting sponsor of the team’s games in the U.S.; have signage and scoreboard announcements at Chivas games; and have access to Chivas players.

“Chivas de Guadalajara is very proud to represent its millions of fans in the United States, and we are very satisfied in being able to celebrate these types of alliances with our commercial partners,” said Francisco Suinaga, director of business development for Chivas de Guadalajara. “During our U.S. tours, we look forward to working with Miller Lite, as we will be able to reach our fans via the company’s successful platforms.”

About Soccer United Marketing

Founded in 2002, Soccer United Marketing (SUM) is the preeminent soccer business company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States; the marketing and promotion of the CONCACAF Gold Cup™, and marketing, promotional and broadcast rights to the prestigious eight-team Mexican club tournament – InterLiga™. SUM also manages promotional and marketing rights in the United States for Mexico’s most popular sports team, Club Deportivo Guadalajara (Chivas). In addition, SUM created SuperLiga, the innovative professional tournament between MLS and Mexico’s First Division clubs, as well as the Pan-Pacific Championship, an international soccer tournament that crowns the top club from the Pan Pacific region. In 2008, SUM entered into a long term partnership with FC Barcelona which includes tours of the legendary Spanish club. In early 2009, SUM announced the creation of the SUM Digital Network, the only soccer advertising network of its kind, covering all facets of the sport in the U.S., and which allows advertisers to reach millions of soccer fans via online advertising and sponsorships campaigns. These global properties are represented by SUM’s slogan: One Sport. One Company.™ For more information, please visit www.SUMworld.com .

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company’s premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America’s best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

NEW YORK (Wednesday, August 25, 2010) –Soccer United Marketing (SUM), together with CD Guadalajara and Seattle Sounders FC of Major League Soccer, announced that Chivas, Mexico’s most popular team, will face Seattle Sounders FC on Tuesday, October 12 on the Xbox Pitch at Qwest Field in Seattle, WA at 10 p.m. ET. SUM represents the marketing and promotional aspects of Chivas de Guadalajara in the United States. The game will mark the third match on U.S. soil this year for Guadalajara, after visiting Philadelphia Union on Sept.1 and Chivas USA in San Diego on Sept. 14.

Tickets will be available at www.SoundersFC.com , by calling 1-800-745-3000, all Ticketmaster outlets and the Qwest Field Box office.

Chivas de Guadalajara, finalist in the renowned Copa Libertadores championship, is Mexico’s most successful team and four players who were members of the Mexican National Team during the FIFA World Cup in South Africa – forward Adolfo “Bofo” Bautista, forward Alberto “Venado” Medina, defender Jonny Magallón and goalkeeper Luis Ernesto Michel. Chivas also is known for developing young stars such as Manchester United’s Javier “Chicharito” Hernandez. Chivas offers a balanced roster with a mix of veterans and youth in defense as well as in attack. In defense, the squad is led by Magallón and Hector Reynoso. A free-flowing midfield is run by Patricio “Pato” Araujo and Edgar Mejia, while Bautista, Medina and Omar Bravo are the strikers in the attack.

Seattle Sounders FC became Major League Soccer’s 15th team in 2009. In their opening year, Sounders FC set League attendance records and adapted quickly to MLS and while qualifying for the MLS Cup Playoffs. Additionally, Sounders FC captured their first title after winning the 2009 Lamar Hunt U.S. Open Cup against D.C. United. At the international level in 2010, the Sounders defeated legendary Argentinean club Boca Juniors 3-0 and earlier in the summer fell to Scottish giants, Celtic FC 2-1. Also, the Sounders are currently participating in the CONCACAF Champions League. The team is led by the experienced American goalkeeper Kasey Keller and Costa Rican defender Leonardo Gonzalez. Their attack features Colombian forward Fredy Montero and two players who compete in the FIFA World Cup in South Africa, Swiss international Blaise Nkufo, and Uruguyan midfielder Alvaro Fernandez. The October 12 match will mark the first ever meeting between the Seattle Sounders FC and CD Guadalajara.

Boost Mobile, Bud Light, Jose Cuervo, Reebok and State Farm are Guadalajara’s 2010 U.S. Tour sponsors.

CD Guadalajara – 2010 U.S. Tour Schedule

Date Opponent City Stadium Time_______

Sept. 1 Philadelphia Union Chester, PA PPL Park 8:00 p.m. ET

Sept. 14 Chivas USA San Diego, CA PETCO Park 11:00 p.m. ET

Oct. 12 Seattle Sounders FC Seattle, WA Qwest Field 10:00 p.m. ET

About Soccer United Marketing

Founded in 2002, Soccer United Marketing (SUM) is the preeminent soccer business company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States; the marketing and promotion of the CONCACAF Gold Cup™, and marketing, promotional and broadcast rights to the prestigious eight-team Mexican club tournament – InterLiga™. SUM also manages promotional and marketing rights in the United States for Mexico’s most popular sports team, Club Deportivo Guadalajara (Chivas).

In addition, SUM created SuperLiga, the innovative professional tournament between MLS and Mexico’s First Division clubs, as well as the Pan-Pacific Championship, an international soccer tournament that crowns the top club from the Pan Pacific region. In 2008, SUM entered into a long term partnership with FC Barcelona which includes tours of the legendary Spanish club. In early 2009, SUM announced the creation of the SUM Digital Network, the only soccer advertising network of its kind, covering all facets of the sport in the U.S., and which allows advertisers to reach millions of soccer fans via online advertising and sponsorships campaigns. These global properties are represented by SUM’s slogan: One Sport. One Company.™ For more information, please visit www.SUMworld.com .

NEW YORK (Thursday, August 19, 2010) – Chivas USA of Major League Soccer and Club Deportivo Guadalajara of the Mexican First Division will square off in the second ‘ChivaClásico’, taking place on Tuesday, September 14 at PETCO Park in San Diego (11:00 p.m. ET), as announced today by Chivas USA and Soccer United Marketing (SUM). Presented in partnership with the San Diego Padres of Major League Baseball, the match will feature Copa Libertadores finalist Chivas de Guadalajara against its Los Angeles-based counterpart, Chivas USA.

Chivas de Guadalajara, Mexico’s most successful club in history with 11 league championships, is famous for using only Mexican players and features many of the top players in the country, including Jonny Magallón, Adolfo “Bofo” Bautista, Alberto “Venado” Medina and Luis Michel, who all represented Mexico at the 2010 FIFA World Cup in South Africa. Other stars on the team include Omar Bravo, Edgar Mejia, Patricio “Pato” Araujo, and Héctor Reynoso.

In just its sixth season in Major League Soccer, Chivas USA has established itself by making the playoffs for four consecutive seasons and appearing in three straight editions of the SuperLiga, and this season, the club is in the semifinals of the Lamar Hunt U.S. Open Cup. Led by United States World Cup veteran Jonathan Bornstein, the team features an international roster including Mariano Trujillo and Rodolfo Espinoza of Mexico, Paulo Nagamura of Brazil, and Venezuelan forward Giancarlo Maldonado, as well as former Chivas de Guadalajara player Jesús Padilla.

This year’s ‘ChivaClásico’ at PETCO Park is the second edition of the match, with the teams having squared off almost a year ago at the Rose Bowl Stadium in Pasadena, Calif., where Omar Arellano scored two goals to give Chivas de Guadalajara the 2-0 victory. This season’s match will be Chivas de Guadalajara’s second game this year on U.S. soil, as the club will visit MLS’s Philadelphia Union on Sept. 1. SUM represents the marketing and promotional aspects of Chivas de Guadalajara in the United States.

Tickets for the ‘ChivaClásico’ in San Diego will go on sale Friday morning at 10:00 a.m. PT with prices starting at $20 for General Admission, $30 for Endzone, $40 for Sidelines and $45 for Midfield. A full stadium map of PETCO Park with the soccer layout can be found by clicking here. Tickets can be purchased online at padres.com/chivas, at the PETCO Park Box office, by phone at (619) 795-5555 and at the Padres Store in Tijuana. Tickets may also be ordered by contacting Chivas USA at 1-877-CHIVAS-1 or cdchivasusa.com.

Boost Mobile, Bud Light, Jose Cuervo, Reebok and State Farm are Guadalajara’s 2010 U.S. Tour sponsors.

About Soccer United Marketing

Founded in 2002, Soccer United Marketing (SUM) is the preeminent soccer business company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States; the marketing and promotion of the CONCACAF Gold Cup™, and marketing, promotional and broadcast rights to the prestigious eight-team Mexican club tournament – InterLiga™. SUM also manages promotional and marketing rights in the United States for Mexico’s most popular sports team, Club Deportivo Guadalajara (Chivas).

In addition, SUM created SuperLiga, the innovative professional tournament between MLS and Mexico’s First Division clubs, as well as the Pan-Pacific Championship, an international soccer tournament that crowns the top club from the Pan Pacific region. In 2008, SUM entered into a long term partnership with FC Barcelona which includes tours of the legendary Spanish club. In early 2009, SUM announced the creation of the SUM Digital Network, the only soccer advertising network of its kind, covering all facets of the sport in the U.S., and which allows advertisers to reach millions of soccer fans via online advertising and sponsorships campaigns. These global properties are represented by SUM’s slogan: One Sport. One Company.™ For more information, please visit www.SUMworld.com .

NEW YORK (Friday, August 13, 2010) – Soccer United Marketing (SUM), together with Chivas de Guadalajara and Philadelphia Union of Major League Soccer, today announced that Chivas, Mexico’s most popular team, will face Philadelphia Union on Wednesday, September 1 at PPL Park on the Chester PA, Waterfront at 8 p.m. ET. The game is presented by Comcast. SUM represents the marketing and promotional aspects of Chivas in the United States. The Philadelphia match will mark the first for Chivas in the Philadelphia area and its first visit to U.S. soil in 2010.

Chivas de Guadalajara is the current finalist in the renowned Copa Libertadores championship. Also, Chivas is Mexico’s most successful team and it is known for developing young stars such as Manchester United’s Javier “Chicharito” Hernandez. Chivas offers a balanced roster with a mix of veterans and youth in defense as well as in attack. In defense, the squad is led by Jonny Magallón and Hector Reynoso. A free-flowing midfield is run by Patricio “Pato” Araujo and Edgar Mejia, while Adolfo “Bofo” Bautista, Alberto “Venado” Medina and Omar Bravo are the strikers in the attack.

MLS’ expansion club, Philadelphia Union, have already hosted world class competition despite their short history. The club, led by Team Manager Peter Nowak, defeated Scottish powerhouse Celtic F.C., earlier this summer, before a memorable performance against English Premier League giants Manchester United last month, in a 1-0 loss. Philadelphia Union’s attack is led by Frenchman Sebastien Le Toux and Venezuelan international Alejandro Moreno, with Michael Orozco Fiscal and Danny Califf highlighting the defensive line.

Tickets go on sale to the general public on Monday, August 16 at 10 a.m. Field Level, Sideline, Endline and Corner tickets are available by calling ComcastTix at 1-800-298-4200, by clicking on www.philadelphiaunion.com or by visiting the PPL Park box office Mondays-Fridays from 9 a.m. – 5 p.m. Corner seats can be purchased for $25, while Endline and Sideline seats are $30 and $40, respectively. Field Level tickets are $150 per ticket.

Boost Mobile, Bud Light, Jose Cuervo, Reebok and State Farm are Chivas’ 2010 U.S. Tour sponsors.

About Soccer United Marketing
Founded in 2002, Soccer United Marketing (SUM) is the preeminent soccer business company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States; the marketing and promotion of the CONCACAF Gold Cup™, and marketing, promotional and broadcast rights to the prestigious eight-team Mexican club tournament – InterLiga™. SUM also manages promotional and marketing rights in the United States for Mexico’s most popular sports team, Club Deportivo Guadalajara (Chivas).

In addition, SUM created SuperLiga, the innovative professional tournament between MLS and Mexico’s First Division clubs, as well as the Pan-Pacific Championship, an international soccer tournament that crowns the top club from the Pan Pacific region. In 2008, SUM entered into a long term partnership with FC Barcelona which includes tours of the legendary Spanish club. In early 2009, SUM announced the creation of the SUM Digital Network, the only soccer advertising network of its kind, covering all facets of the sport in the U.S., and which allows advertisers to reach millions of soccer fans via online advertising and sponsorships campaigns. These global properties are represented by SUM’s slogan: One Sport. One Company.™ For more information, please visit www.SUMworld.com.

Soccer United Marketing and adidas Announce Schedule for Fourth Annual SUM Under-17 Cup

NEW YORK (June 16, 2010) – Soccer United Marketing and adidas today announced the schedule for the fourth annual SUM Under-17 Cup. For the first time, all 16 Major League Soccer teams will be represented and competing for the title.

The 16-team pool is comprised of U-17 youth development teams from each of the 2010 MLS clubs. The teams will compete in a round robin group phase, with the four group winners advancing to the semifinals. Returning to the tournament are the two-time SUM U-17 Cup champions, D.C. United U-17 Academy Team, as well as the 2008 SUM U-17 Cup champions Real Salt Lake.

This tournament is being hosted at no cost to all participants as Soccer United Marketing, adidas, and the MLS teams are covering the costs of player travel, accommodations and other tournament-related expenses.

“The SUM U-17 Cup continues to offer elite young players the opportunity to compete against players at their same skill level from across North America. We are committed to offering these athletes opportunities to hone their skills in a competitive soccer environment, while the primary focus remains on individual player development,” said Alfonso Mondelo, MLS Technical Director, Player Development and Scouting. “Now, in just the fourth year of this tournament, we are pleased to see former SUM U-17 Cup participants on the field for their MLS clubs contributing to the first team.”

Several current MLS players have participated in past SUM U-17 Cups, including homegrown players Tristan Bowen (LA Galaxy), Andy Najar (D.C. United), Bill Hamid (D.C. United), John Agudelo (Red Bull New York), and Brian Leyva (FC Dallas).

The preliminary SUM U-17 Cup schedule is as follows with the first three rounds being held at Centennial Park in Houston. The semifinals will be played at both Centennial Park and Carl Lewis Field on July 27. The 2010 SUM U-17 Cup final will be played on July 28.

About the SUM U-17 Cup
As a part of the “Home Grown Initiative,” the SUM U-17 Cup will focus on player development while providing elite competition for those involved. Offering its participants a great opportunity for dedicated, elite soccer players to meet in a high-level playing environment, the SUM U-17 Cup is both challenging and rewarding for everyone involved.

ABOUT ADIDAS
adidas has been providing innovative products for the world’s best athletes for more than 50 years, from past legends to today’s superstars. adidas is a global designer, developer, and marketer of athletic footwear, apparel, and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade, and Rockport.

www.SUMworld.com

Tickets sold out for Tonight’s Mexican National Team’s pre-World Cup match at Houston’s Reliant Stadium
Organizers urge fans to arrive early to enjoy Futbol Fiesta

HOUSTON (Thursday, May 13, 2010) – Houston’s Reliant Stadium has sold out for tonight’s international soccer match featuring the World Cup-bound Mexican National Team against the African nation of Angola, (8 p.m. CT). More than 70,000 fans are expected to attend the game in Houston, in what will be the third consecutive sell-out in “El Tri’s” May U.S. Tour.

Presented by Degree Men, the match in Houston is the last U.S. stop for El Tri prior to heading to South Africa for the 2010 FIFA World Cup. Leading up to tonight’s event, Mexico inaugurated a sold-out New Meadowlands Stadium in the New York metropolitan area against Ecuador on May 7, and then traveled to Chicago on May 10 were they faced Senegal in front of a sold-out crowd at Soldier Field.

Fans attending the game in Houston are urged to arrive at the stadium early to avoid traffic and long lines, and enjoy Futbol Fiesta, an interactive fan zone of more 120,000 sq. ft. featuring live entertainment, autograph sessions by legendary Mexican players, sponsor booths and giveaways.

Futbol Fiesta will open at 4 p.m. CT in the Blue Lot, just outside of the stadium on the south end. The Blue Lot opens at 3 p.m. CT and all other stadium parking lots open at 4 p.m. CT.

Reminder: This is a sold out event. Tickets will not be available at the stadium box office.

The complete 2010 U.S. Tour schedule follows below:

Date Opponent City Stadium Time (ET)/Result & Attendance
Feb. 24 Bolivia San Francisco, CA Candlestick Park 5-0 W / 34,244
Mar. 3 New Zealand Los Angeles, CA Rose Bowl 2-0 W / 90,526
Mar. 24 Iceland Charlotte, NC Bank of America Stadium 0-0 T / 63,227
May 7 Ecuador New York, NY New Meadowlands Stadium 0-0 T / 77,507
May 10 Senegal Chicago, IL Soldier Field 1-0 W / 60, 610
May 13 Angola Houston, TX Reliant Stadium 9 p.m., presented by Degree Men

Returning for the Mexican National Team’s 2010 U.S. Tour as sponsors are adidas, Allstate, AT&T, Bud Light, Coca-Cola, Degree Men, Jose Cuervo, Makita, NAPA Auto Parts, The Home Depot, and Visa, while welcoming in new partners Barcel, Bimbo, Cacique and Wrigley’s Extra gum.

For accreditation information, please contact Irene Gutierrez at Irene.gutierrez@mlsnet.com. Any further media inquiries may be directed to the Tour Press Office, Gabe Gabor gabe.gabor@mlsnet.com.

www.SUMworld.com

NEW YORK (Friday, May 7, 2010) – Chicago’s Soldier Field has sold out for the international soccer match featuring the World Cup-bound Mexican national team and the African nation of Senegal, scheduled for this upcoming Monday, May 10 (9 p.m. ET), organizers announced today. The second consecutive sell-out in “El Tri’s” May tour matches prior to traveling to South Africa, over 60,000 fans are expected to attend the game in the Windy City.

Presented by Allstate, the match in Chicago is the second of three stops for El Tri during a span of a week in May prior to Mexico’s final send off to South Africa.  Leading up to Monday’s event, Mexico will inaugurate a sold-out New Meadowlands Stadium in the New York metropolitan tonight, May 7, against Ecuador. To finish off the tour in what will be another major event for the Mexican side, the national team will then travel on to Houston, to face Angola at Reliant Stadium on Thursday, May 13. Tickets for the Houston match are still available and selling quickly, and fans are recommended to purchase in advance.

Fans attending the game in Chicago are urged to arrive at the stadium early to avoid traffic and long lines, and enjoy Futbol Fiesta, an interactive fan zone of more 120,000 sq. ft. featuring live entertainment, autograph sessions by legendary Mexican players, sponsor booths and giveaways.

Futbol Fiesta will open at 4 p.m. local time in the Southwest lawn of the stadium. Stadium parking lots will open at 2 p.m. local time.

Fans that have purchased advance tickets from Ticketmaster can pick up tickets at Soldier Field Gate “O” starting Monday morning at 10:00 a.m. The Soldier Field Box office will not be open over the weekend.

Reminder: This is a sold out event. Tickets will not be available at the stadium box office on game day.

The complete 2010 U.S. Tour schedule follows below:

Date        Opponent            City                              Stadium                                 Time (ET)/Result & Attendance
Feb. 24    Bolivia                 San Francisco, CA        Candlestick Park                                  5-0 W / 34,244
Mar. 3      New Zealand        Los Angeles, CA           Rose Bowl                                          2-0 W / 90,526
Mar. 24    Iceland                 Charlotte, NC                Bank of America Stadium                    0-0 T / 63,227
May 7      Ecuador                New York, NY                New Meadowlands Stadium            9 p.m, presented by AT&T
May 10    Senegal                Chicago, IL                   Soldier Field                                   9 p.m, presented by Allstate
May 13    Angola                  Houston, TX                  Reliant Stadium                              9 p.m, presented by Degree Men

Returning for the Mexican National Team’s 2010 U.S. Tour as sponsors are adidas, Allstate, AT&T, Bud Light, Coca-Cola, Degree Men, Jose Cuervo, Makita, NAPA Auto Parts, The Home Depot, and Visa, while welcoming in new partners Barcel, Bimbo, Cacique and Wrigley’s Extra gum.

For accreditation information, please contact Irene Gutierrez at Irene.gutierrez@mlsnet.com. Any further media inquiries may be directed to the Tour Press Office, Gabe Gabor at gabe.gabor@mlsnet.com.